NIQ’s latest report reveals that Generation X is an influential segment that brands in Egypt should not ignore
The Fast-Moving Consumer Goods (FMCG) sector started to demonstrate growth over the past year, with clear signs of consumption recovery.
The Egyptian economy continued to navigate turbulent waters in Q3 2024, but signs of stability and resilience are emerging
On spending habits, Egyptian consumers are willing to spend more on at-home experiences to save on restaurant and entertainment expenses (77%).
This evolution in consumer preferences reflects a growing emphasis on financial prudence and the desire for products that meet essential needs without exceeding budgetary constraints
